A new report by CfID, with partners Microsoft and Adobe, ‘Designing for Everyone’ is full of information to help you get inclusive design over the line.
Dr Manisha Amin, CEO of Centre for Inclusive Design, said, “Inclusive design is design that considers the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human difference.”
After calls from customers of Centre fo Inclusive Design to identify the business benefits, they realised this research had never been done. Along with partners Adobe and Microsoft, they commissioned PwC to identify how organisations and industries can gain economic benefit from inclusive design.
The outcome is a powerful resource for anyone looking to build a business case for incorporating inclusive design in to their work.
“We knew instinctively economic benefits exist, but the outcomes from the report show an incredible, largely untapped, opportunity.” said Dr Amin.
“Inclusively designed products and services have the potential to reach four times more customers than those that are not designed inclusively.”
Jeremy Thorpe, Partner and Chief Economist, PwC, said, “Inclusive design is a no-regrets process that creates significant benefits. It is an overlooked step in maximising the potential of Australian business and ensuring a more productive Australia.”
David Masters, Corporate Affairs Director, Microsoft Australia, said, “Accessibility is often focused on compliance, and while that is incredibly important, this report clearly shows that inclusion drives economic benefit too. Embedding inclusion in the upfront design phase ensures organisations are delivering products and services for everyone. Inclusive design is driving innovation at Microsoft and is a concept that all organisations should be embracing.”
Suzanne Steele, Managing Director, Adobe Australia and New Zealand, said, “Through our partnership with the Centre for Inclusive Design and Microsoft, we want to raise awareness of the importance for organisations to include a diverse range of voices and perspectives within their teams in order to reflect the diversity of the Australian population in their products and services.”
The report analyses three key industries in Australia – education, retail and financial services – that can benefit from implementing inclusive design and drive financial, economic and social improvements. Among these benefits, businesses have the opportunity to increase their revenue by growing their target markets and include Australians vulnerable to exclusion, who possess over $40 billion in annual disposable income.
You can access the full report and a summary here:
A sample of media articles can be found here:
- Rag Trader – 5 million Australians unable to use retail products
- Ad News – Adobe and Microsoft back inclusive design research
- B&T – How One Change Can Quadruple Your Reach
- Marketing Magazine – Huge financial and social benefits to inclusive design, report shows
The University of Washington’s Evans School for Public Policy & Governance and the Global Innovation Exchange (GIX) are hosting a one-day conference: Exponential Technologies & Societal Impact (xT+I 19), on May 31st at GIX in Bellevue.
The conference is being supported by Avanade, City of Bellevue, Icertis, Meylah, Microsoft, Microsoft Alumni Network, TiE Seattle and ASKXXI.
SMARTlab and Learning – Lizbeth Goodman, Professor, University College Dublin and Founder SMARTlab
Technology and Learning – Michelle Zimmerman, Microsoft Innovative Educator, Renton Prep
Expanding Tech Learning through Music – Thomas Swanson, Organization Development, Foundry10
Technology, Art and Environment – Genevieve Trembly, Xdisciplinary design educator, GIX Mentor, MIEE and ASXXI founder
Art and AR – Manish Engineer, Seattle Art Museum
Moderator, Ben Olsen, AI and Ethics Learning Lead, Microsoft
Intensive One Week Introduction and Hands-on Training Leading to a SMARTlab Certificate in XR Level 1 with an additional
Open session for the community on Thursday 28TH February, 7-8pm
Led by Globally Renowned XR Trainer Zi Siang See and Multimedia Expert Haireena Ooi, in residence from SMARTlab Australia (@the University of Newcastle)
25th Feb to 1st March 2019
Location: SMARTlab Skelligs c/o Cahirsiveen Library, Main Street, Cahirsiveen Times: 10am-5pm daily.
Virtual Reality and Augmented Reality: Introduction
Theory, history, application, use cases and demonstration
AR Basics with Layar
Basic XR Tools
Virtual Reality 360 workflow
Unity: Basic level design
AR Visual Programming (Intermediate)
Combining multiple platforms for mobile AR (Unity, Vuforia, Android-studio)
Prototyping and development
Applications: Virtual Reality Visual Programming (Intermediate)
Combining multiple platforms for room-scale VR (Unity, SteamVR-based device)
Prototyping and development
Advanced Demonstration: XR – Demo Unity of Lighting, Terrain, Custom UX with Hands VR
Participants showcasing their projects, review, discussion on future projects
Background: Upon completion of this training, the student should be able to:
1) Gain a working knowledge of fundamental AR and VR methods and techniques.
2) Be able to demonstrate knowledge of AR and VR methods by explaining certain features or aspects of the creation process.
3) Describe how the techniques would be applied to particular problems and use cases.
4) Develop competency in the visual programming of AR and VR.
5) Gain practical experience through the assignments to understand what is involved in designing and implementing a functional AR and VR system.
A Certificate of completion will be issued by SMARTlab for those who participate in the full week and produce a design concept for a prototype.vrtrainingbrochure-1
Professor Lizbeth Goodman will be moderating the HCI track at Hopper Local / Dublin at Microsoft Ireland.
Speakers will be:
Grace Hughes, Senior Content Designer for Fjord at The Dock, Accenture’s R&D hub.
Genevieve Smith-Nunes, Lecturer in computing education & digital media at University of Roehampton.
Kathryn Parkes, Design Researcher and UX Designer currently working with Cisco.
Hopper Local / Dublin February 27, 2019 · 7:30 am – 7:00 pm
Hopper Local / Dublin is a one-day locally organized conference modeled after our Grace Hopper Celebration (GHC). This immersive event brings together women technologists at all levels – along with leading companies from industry, academia, and research – to build relationships, learn, and advance their careers. Hopper Local / Dublin is the inaugural event and will launch an AnitaB.org Local Community in Ireland.
General Registration – 199.00 EUR / all-day event
SAMRTlab’s Vinny Hyland will be on RTE 1 television at 4 o’clock Wednesday 13th of February
He will be meeting Maura and Dáithí on the RTÉ Today show Wednesday 13th Feb. Tune in around 4 pm. He will be talking wildlife and Derrynane amongst other things.
Vinny Hyland is founder eTrek Natural History in Derrynane, Caherdaniel, Co. Kerry.
which performs field research in marine coastal environments culminating in production and delivery of learning tools for outdoor environmental interpretation. In his role he physical delivers outdoor education to members of the public, children, students and teachers.
He has previously provided professional underwater Imaging creating the largest digital film archive of marine topside and underwater life in Ireland. Filming marine life above and below water.
He founded Ireland’s first online digital wildlife zine and full colour printed magazine published bi-monthly. He was the 2000 winner Best SME Website of the Year (Sunday Business Post – Irish Internet Awards), Winner Prix d’Europa Marketplace (Wild Ireland/RTE) and Winner PPA Best Consumer Specialist Magazine of the Year Award.
He previously held various positions at Microsoft.com worldwide for over a decade.
He works on augmented reality for interpreting the natural world. His Kenmare Bay Underwater project was the 1st High Definition film of Ireland’s underwater biodiversity. Concentrating on the Kenmare Bay special area of conservation it charts all marine life from Mega Fauna (whales, sharks, dolphins) to Plankton.
He is a graduate of the National University of Ireland, Galway – BSc (Geology) programme.
This month’s IDRC seminar is shared with Engineers Without Borders: see poster below.
The event takes place in Dublin this Thursday (31/01/19) evening from 18:30-19:30, at Engineers Ireland HQ, 22 Clyde Road, Dublin 4.
Tickets are free and available from the link below.