A new report by CfID, with partners Microsoft and Adobe, ‘Designing for Everyone’ is full of information to help you get inclusive design over the line.
Dr Manisha Amin, CEO of Centre for Inclusive Design, said, “Inclusive design is design that considers the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human difference.”
After calls from customers of Centre fo Inclusive Design to identify the business benefits, they realised this research had never been done. Along with partners Adobe and Microsoft, they commissioned PwC to identify how organisations and industries can gain economic benefit from inclusive design.
The outcome is a powerful resource for anyone looking to build a business case for incorporating inclusive design in to their work.
“We knew instinctively economic benefits exist, but the outcomes from the report show an incredible, largely untapped, opportunity.” said Dr Amin.
“Inclusively designed products and services have the potential to reach four times more customers than those that are not designed inclusively.”
Jeremy Thorpe, Partner and Chief Economist, PwC, said, “Inclusive design is a no-regrets process that creates significant benefits. It is an overlooked step in maximising the potential of Australian business and ensuring a more productive Australia.”
David Masters, Corporate Affairs Director, Microsoft Australia, said, “Accessibility is often focused on compliance, and while that is incredibly important, this report clearly shows that inclusion drives economic benefit too. Embedding inclusion in the upfront design phase ensures organisations are delivering products and services for everyone. Inclusive design is driving innovation at Microsoft and is a concept that all organisations should be embracing.”
Suzanne Steele, Managing Director, Adobe Australia and New Zealand, said, “Through our partnership with the Centre for Inclusive Design and Microsoft, we want to raise awareness of the importance for organisations to include a diverse range of voices and perspectives within their teams in order to reflect the diversity of the Australian population in their products and services.”
The report analyses three key industries in Australia – education, retail and financial services – that can benefit from implementing inclusive design and drive financial, economic and social improvements. Among these benefits, businesses have the opportunity to increase their revenue by growing their target markets and include Australians vulnerable to exclusion, who possess over $40 billion in annual disposable income.
You can access the full report and a summary here:
A sample of media articles can be found here:
- Rag Trader – 5 million Australians unable to use retail products
- Ad News – Adobe and Microsoft back inclusive design research
- B&T – How One Change Can Quadruple Your Reach
- Marketing Magazine – Huge financial and social benefits to inclusive design, report shows
Professor Lizbeth Goodman will be moderating the HCI track at Hopper Local / Dublin at Microsoft Ireland.
Speakers will be:
Grace Hughes, Senior Content Designer for Fjord at The Dock, Accenture’s R&D hub.
Genevieve Smith-Nunes, Lecturer in computing education & digital media at University of Roehampton.
Kathryn Parkes, Design Researcher and UX Designer currently working with Cisco.
Hopper Local / Dublin February 27, 2019 · 7:30 am – 7:00 pm
Hopper Local / Dublin is a one-day locally organized conference modeled after our Grace Hopper Celebration (GHC). This immersive event brings together women technologists at all levels – along with leading companies from industry, academia, and research – to build relationships, learn, and advance their careers. Hopper Local / Dublin is the inaugural event and will launch an AnitaB.org Local Community in Ireland.
General Registration – 199.00 EUR / all-day event
SAMRTlab’s Vinny Hyland will be on RTE 1 television at 4 o’clock Wednesday 13th of February
He will be meeting Maura and Dáithí on the RTÉ Today show Wednesday 13th Feb. Tune in around 4 pm. He will be talking wildlife and Derrynane amongst other things.
Vinny Hyland is founder eTrek Natural History in Derrynane, Caherdaniel, Co. Kerry.
which performs field research in marine coastal environments culminating in production and delivery of learning tools for outdoor environmental interpretation. In his role he physical delivers outdoor education to members of the public, children, students and teachers.
He has previously provided professional underwater Imaging creating the largest digital film archive of marine topside and underwater life in Ireland. Filming marine life above and below water.
He founded Ireland’s first online digital wildlife zine and full colour printed magazine published bi-monthly. He was the 2000 winner Best SME Website of the Year (Sunday Business Post – Irish Internet Awards), Winner Prix d’Europa Marketplace (Wild Ireland/RTE) and Winner PPA Best Consumer Specialist Magazine of the Year Award.
He previously held various positions at Microsoft.com worldwide for over a decade.
He works on augmented reality for interpreting the natural world. His Kenmare Bay Underwater project was the 1st High Definition film of Ireland’s underwater biodiversity. Concentrating on the Kenmare Bay special area of conservation it charts all marine life from Mega Fauna (whales, sharks, dolphins) to Plankton.
He is a graduate of the National University of Ireland, Galway – BSc (Geology) programme.
This month’s IDRC seminar is shared with Engineers Without Borders: see poster below.
The event takes place in Dublin this Thursday (31/01/19) evening from 18:30-19:30, at Engineers Ireland HQ, 22 Clyde Road, Dublin 4.
Tickets are free and available from the link below.
In order to share the excitement of the MIT Reality Virtually Hackathon, we created a VR meetup which happened on
Winners of Hackathon Categories,
Alessandro Dini , Chief Marketing Officer,
Wayray Jesse McCulloch, Program Manager, Microsoft Mixed Reality,
Dario Laverde, Senior Developer Evangelist, HTC
Lizbeth Goodman, Chair of Creative Technology Innovation, UCD
RAJ TIWARI, Worldwide Co-Chair, Future Direction’s Digital Reality Committee, IEEE
Scott W. Greenwald, Research Scientist at MIT Materials Research Laboratory
Mark Metry, Host of World’s Top 100 Podcast 🎧 Humans 2.0
Michael Barngrover, VR First Regional Enabler
Enablers of Tomorrow 2. Virtual Meetup – XR Innovation Landscape
Lizbeth Goodman met with Ross Smith (Global Program Manager, Skype for Good, Microsoft USA), Mark Applin of
22 November – UNICEF hosts keynote on Inclusive Design for Education by Professor Lizbeth Goodman in Serbia at the
two-day conference “Inclusive Education – a Way Forward in Serbia”: