Census of the Heart

An alternative census that gets to the heart of our population. By asking deeper questions, we’ll find meaningful answers to who we are and what we feel as people alive in Ireland in 2016…

Dear Friends,

We have been busy at The Trailblazery HQ and are delighted to launch the next thing from us to you – Census of the Heart.

On the night of April 24, coinciding with the precise anniversary of the 1916 Easter Rising, the 2016 National Census takes place in Ireland. To mark this occasion, The Trailblazery is launching an alternative census – Census of the Heart. This is a national enquiry that aims to capture the deeper dimension of people’s lived experience and find out what it really means to be alive in Ireland exactly 100 years after the Rebellion. The National Census will enable future generations to find out about us, their ancestors. On technology we have yet to dream of, they will discover who was where, how many rooms were in the house we were in, if there was a peat fire, a septic tank and Wi-Fi and other stuff like that. This is important, but Census of the Heart delves a little deeper into the psyche and soul of the people in Ireland. Responding to the general categories of the census, we have come up with questions that explore other ways of knowing and understanding what it means to be alive in Ireland in 2016.

Why an alternative census? We have all been immersed in the story of Ireland’s past with the centenary commemorations, remembering the lives of the men and women on this island 100 years ago. Census of the Heart aims to excavate and preserve the state of our nation in 2016 for future generations. According to the literature, “Census 2016 will give a comprehensive picture of the social and living conditions of our people”. So, on the 24th of April every person on the island of Ireland will become a statistic. While the official census provides valuable data on a broad range of social and economic infrastructure, we’re upgrading and augmenting that knowledge by asking deeper questions that accesses people’s inner worlds. We want to know what matters to you in 2016.

The Ask: Tell us how you feel: Our mission is to connect with a broad section of people across the island of Ireland so we can get straight to the heart of things. We believe that all voices are important. We’re asking you to help us achieve our vision by completing Census of the Heart and then sharing it with friends, family, colleagues and even random strangers via your personal and professional social networks. The Census of the Heart survey will run for 4 weeks from April 24 – May 22 onhttp://www.censusoftheheart.com

Below you’ll find some sample posts for your Facebook and Twitter pages, an image to share via social channels and links to The Trailblazery social accounts. Feel free to copy and paste these or come up with your own.

Sample Tweets:

The Trailblazery present Census of the Heart – Tell us how it feels to be alive in Ireland 2016? http://www.censusoftheheart.com/ #censusoftheheart

Census of the Heart – an alternative census that conects with the heart of Irish people in 2016. http://www.censusoftheheart.com/ #censusoftheheart

Census of the Heart: an alternative Irish census connecting with the heart of our population. http://www.censusoftheheart.com/ #censusoftheheart

Census of the Heart – an alternative Census. Tell future generations how Ireland feels in 2016. http://www.censusoftheheart.com/ #censusoftheheart

Léiríonn An Trailblazery Daonáireamh an Chroí – Inis dúinn conas a mhothaíonn sé bheith beo in Éirinn i 2016? http://www.censusoftheheart.com/ #daonaireamhanchroi

Daonáireamh an Chroí: Daonáireamh difriúil a dheanann ceangailt le dlúthchroí muintir na hÉireann i 2016 http://www.censusoftheheart.com/ #daonaireamhanchroi

Daonáireamh an Chroí: Daonáireamh difriúil adgceangailt le croí an phobail http://www.censusoftheheart.com/ #daonaireamhanchroi

Daonáireamh an Chroí: Daonáireamh difriúil. Inis do ghluainte an todhchaí conas a mhothaíonn Éire i 2016 http://www.censusoftheheart.com/ #daonaireamhanchroi


The Trailblazery brings you Census of the Heart – an alternative census that gets to the heart of our population in 2016. By asking deeper questions, we’ll find meaningful answers so that future generations will know how it feels to be alive in Ireland right now. We are asking you to contribute to this snapshot in time and maybe even influence future history.

Léiríonn An Trailblazery Daonáireamh an Chroí – Daonáireamh difriúil a dheanann ceangailt le dlúthchroí muintir na hÉireann i 2016. Tríd ceisteanna domhain a chur, aimseoimid freagraí tábhachtacha do ghluainte an todhchaí ar chonas a mhothaí Éire inniu. Fiafraímid duit páirt a ghlacadh le go mbeimid in ann an am áirithe seo i ndáimh na hÉireann a léiriú agus, seans, an todhchaí romhainn a athrú.

The Trailblazery Links:

Facebook – https://www.facebook.com/TheTrailblazery

Twitter – @trailblazery

Hashtag – #censusoftheheart

Facebook Event Page – https://www.facebook.com/events/234329116925618/

Kathy Scott
Independent Creative Producer
The Trailblazery | the ireland : iceland project | Wonderlust

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